Business Plan

Location: Qatar

Client: CWAAK

Summary: Cwaak is a personal hygiene oral device born out of the Arab world, with natural cleaning features for teeth and gums. The company has been formed as a Qatari corporation with Ahmed Abdul Aziz, the sole owner.

The Market
It is estimated that if 1% alone of the indigenous population (citizens only not counting expatriates) of the 7 GCC countries purchase the Cwaak, it would sell in excess of 260,000 units.

The Business Model
The company will employ blitz screen marketing, deploying in all major cities all across the GCC, making use of the full power of the internet and Amazon’s partnership programme.

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